5 Ways in which Digital Marketing will Help Businesses Grow Significantly Post-Pandemic

February 17, 2021 0 By blog-admin

The COVID-19 pandemic brought disruption for thousands of companies and businesses in India. It is a sharp reminder that a pandemic can dramatically change how businesses act and consumers behave. 

On average, 71.31% of the businesses had to deal with lowered cash flows during the lockdown, especially the manufacturing sector. Many companies experienced a dip in online traffic, sales, conversation, and engagement, which pushed down their ranking.

However, there’s always a silver lining behind every dark cloud. Digital Marketing in these challenging times has gained momentum and gave a different approach to online marketing and brand building.

Digital marketing in a nutshell

In simple words, digital marketing is advertising through digital channels such as websites, social media, search engines (Google, Bing), and mobile applications. Effective use of these online media channels is a method used by businesses to endorse services, goods and leverage brand value.

The most famous quote by Bill Gates on business getting online, “If your business is not on the internet, then your business will be out of business,” urges how important it is to get your brand online.

One Google search can mean a new customer. No matter what your business is, find your prospects where they are online. Digital Marketing is a window of opportunity globally, and a digital marketing company in Bangalore is the medium.

How has the pandemic impacted businesses in 2020?

According to a Statista Research Department survey, 30% of Indian startups and SMEs have suffered a decrease in demand for their products and services. The world economy has experienced its most significant fall in the year 2020. India’s GDP growth has dipped to 4.7% in the third quarter of 2020. Many businesses hire a digital branding agency or re-evaluate their digital presence as a start, to overcome the economic crunch situation.

How a digital marketing agency multiplies your reach with quality leads

Has your business suffered during the pandemic times? Are you looking to revive your brand in the new normal era? If it’s a yes, then with some digital marketing strategic steps, you can give a boost to your online presence.

Facebook is the first and preferred platform to reach your potential customer and increase engagement when it comes to social media reach. Similarly, using Google Adwords campaign or, we say, PPC campaign effectively drives traffic to your website via a search engine.

Top 5 Digital Marketing Trends To Grow Your Business Post-Pandemic in 2021

We’ve read all about how the pandemic has hit businesses and how the year 2020 wasn’t all hunky-dory. That’s in the past now. Let’s see what new reality brings us in the year 2021. 

73% of CMOs interviewed in a Gartner study predicted that the pandemic’s negative ramifications would be short-lived. That said, and looking at the brighter side, we’ve compiled five digital marketing trends to help grow your business post-pandemic in 2021.

1. Effective Website Development

If one of your goals is to increase brand awareness or sell a service/product, ensuring that you build a fast loading and effective website is the key to conversion. The success of your website depends on how well it is built.

So, How to design a good website? We can design a high-performance website for you!

2. Social Media Optimization (SMO)

Most of the brands want a devout social media following. According to Hootsuite, there are 3.499 billion active social media users worldwide. Here’s where you have the opportunity to reach engaged users with the help of 360-degree digital marketing agencies in Bangalore.

3. Boosting Search Engine Optimization (SEO)

Clients often ask digital Marketing Agencies, ‘ How can my website rank on Google’s first page?’ To that, they answer that it depends on several factors. However, with strategic and long-term planning, there are some actions you can take to improve your chances of ranking on the SERP, such as:

  • Start with an SEO website audit
  • Improve site navigation
  • Fix duplicate content
  • Optimize website for mobile viewing

4. ROI-based Lead Generation

Businesses today are not just looking for leads; they need qualified leads giving them the best ROI possible. Online lead generation services engage motivated prospects and deliver real-time results. Lead generation has become popular with businesses because of customized budgeting, geo-targeting, and selective re-targeting.

5. Quality Content Marketing

If you know digital marketing, you know that having a planned content marketing strategy is essential for your brand’s growth. Guest posting, video marketing, blogging, infographics, and social media copywriting must be a necessary part of your content marketing plan.

Create a lasting impression with the Digital Marketing 

To help you boost your digital marketing efforts post-pandemic, hire performing digital marketing agencies to help you achieve your goals. Several digital marketing agencies in Bangalore offer strategic thinking and planning to give you an online solution you deserve.

Get started by hiring a digital marketing agency today!